What To Consider When Purchasing A Doormat

Purchasing a doormat is not always as simple as it appears. There are several alternatives, materials, and sizes to choose from, and not all of them function well as a one-size-fits-all solution. We've compiled a list of the top suggestions and things to think about while deciding which doormat to buy and what you should think about.

Size And Space

While there is no standard safety regulation that governs how large or small an interior or exterior doormat should be, a good rule of thumb is to select a mat that is equal to or greater than 80% of the width of your doorway. The length is really a matter of preference, however it should be long enough that each person that enters your door can make two steps across the mat, thus cleaning both of their shoes before entering upon your store room floor.

Interior Decor

It’s important your doormat matches your interior décor as much as possible. If you’re rolling your eyes, remember, visual appeal matters when it comes to your business. Experts say that the way you present your business from the moment a consumer enters in can directly affect the way the consumer feels about your services and/or products. In other words, if you really want the chance to wow them with what you’re offering, you’ve got to wow them from the minute they enter the business. Choosing a doormat that has excellent visual appeal and does its job of keeping your floors safe and free from excess moisture and debris can be a challenge. Many “standard” commercial doormats are heavy hitters when it comes to cleaning up, but many of them look about as visually appealing as builder’s beige paint color. 

Choosing Ultimate Mats to outfit your front entry space takes the burden out of the work. We offer stunning doormats that are not only elegant and complimentary of your décor, they’re hard-working and they keep their visual appeal between light cleanings. This means you won’t have to spend valuable time cleaning your doormat or waste money having it professionally cleaned every time it gets soiled. Our mats conceal dirt and grime for weeks and months at a time, with a few light shaking offs in between.


It’s important to consider safety when purchasing doormat, especially if you are purchasing one for a business. Your doormats, both interior and exterior, should be constructed in a way that allows them to tightly grip the surface of your flooring so that there is little risk of the mat sliding around, which could create a potential hazard. It’s also important to find a mat that can retain moisture on its surface without becoming slick or developing mold or mildew. 

A high-quality doormat will be able to wick away moisture and dirt from foot traffic and trap it deep beneath the surface of the mat fibers, where it is not a potential hazard to patrons entering and exiting your business. Safety is also important in determining mat thickness; your doormat must not interfere with the opening and closing of the business door.

Customization Options

We mentioned earlier that using your doormats as a marketing tool was an option, and it’s an option definitely worth considering. Beautiful, custom logoed doormats create easy advertisements for your business. When placed outside of your business, you attract the attention of every passerby with a colorfully designed mat that shows off your business name, logo, and/or slogan. You can create brand familiarity simply by placing your logo on your doormat, which is an item you are likely planning to use in your business anyhow. Using a customized doormat inside your store greets your guests with your brand and your business logo, and immediately establishes a connection in their minds between your brand and your product. 

Your competitors are actively marketing their products in an effort to win over potential clients. Those clients have the need for your services and/or products, and if you are not actively pursuing their business, chances are they will decide upon a competitor simply because they have been exposed to their branding. That branding established a mental connection between their need and the product supplier.

Existing Flooring

You’ll also need to be attentive to the existing flooring you’ll be placing your doormat on. If you have any type of specialty flooring, such as antiqued hardwood or hardwood tile, you will need to ensure that the backing of your doormat does not have elements that may hurt your flooring. Additionally, if you have a carpeted surface, look for doormats that have a cleated backing that can grip carpet fibers (without harming them) so that your doormat does not slide on the carpet.